Madison · 208 Key Drive, Suite C  |  Starkville · 201 Academy Rd., Unit 1  |  Mon–Thu 8–5 · Fri 8–12In crisis? Call or text 988 · Emergencies 911
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Our services

Therapy and medication, under one roof.

Vitality Counseling is a full-service behavioral health clinic. Your therapist and your medication provider work together, in Madison, in Starkville or by telehealth, with minimal wait times.

The front desk at Vitality Counseling
Therapy

Individual therapy for every stage of life.

We provide individual therapy for adults, adolescents and children, for a wide range of life concerns. Your therapist works with you to find the approach that fits your experience, your needs and your goals.

Sessions take place in our Madison and Starkville offices or by secure video.

Approaches our therapists use
Cognitive behavioral therapy (CBT)Trauma-focused CBTEMDRDialectical behavior therapy (DBT)Motivational interviewingPlay therapy
Craig WatsonKim BrownRachel Clair FranklinAllyn WilliamsPresley FlowersChris Austin+3
9 therapistsCraig Watson, Kim Brown, Rachel Clair Franklin, Allyn Williams, Presley Flowers, Chris Austin, Tori Pollard, Sophia Oswalt, Regan Bernardoni
Psychiatric care

Medication management, connected to your therapy.

A board-certified psychiatrist and board-certified psychiatric nurse practitioners provide evaluations, prescribing and ongoing follow-up. Because they work alongside our therapists, your medication and your counseling stay part of one plan.

  • ADHD
  • Anxiety
  • Depression
  • Bipolar disorder
  • OCD
  • PTSD
  • Life stressors
  • Second opinions
Rosalie CasanoGracie SmithRachael StoutDanielle Pugh
4 prescribersRosalie Casano, Gracie Smith, Rachael Stout, Danielle Pugh
Already a medication patient? Refills need an active follow-up appointment. Check with your pharmacy first, then send routine requests to care@vitalitycounsel.com. Refill policy
A Vitality clinician in a telehealth video session with a client on a laptop
Telehealth

The same care, without the drive.

Nearly every Vitality clinician offers telehealth. You get the same therapist or prescriber you'd see in the office, by secure video from home, work or school, anywhere in Mississippi.

Telehealth works well for follow-up visits, busy schedules and clients who live farther from Madison or Starkville. Several of our clinicians are Board Certified Telemental Health Providers.

Telehealth is available only to Mississippi residents. If you are not a Mississippi resident, call our office to see if we have a therapist who is licensed in your state.

Craig WatsonKim BrownRachel Clair FranklinAllyn WilliamsPresley FlowersChris Austin+6
12 clinicians offer telehealthCraig Watson, Kim Brown, Rachel Clair Franklin, Allyn Williams, Presley Flowers, Chris Austin, Tori Pollard, Sophia Oswalt, Regan Bernardoni, Gracie Smith, Rachael Stout, Danielle Pugh
Who we see

Care for adults, adolescents and children.

Adults

Therapy and medication support for anxiety, depression, trauma, substance use, relationships and the stress of everyday life.

Adolescents

A place for teens and college students to be heard, with clinicians experienced in school, family, identity and emotional regulation.

Children

Play therapy, behavioral support and ADHD care, with parents included in the plan.

Allyn WilliamsPresley FlowersTori PollardSophia OswaltRegan Bernardoni
Clinicians who specialize in children, teens and studentsAllyn Williams, Presley Flowers, Tori Pollard, Sophia Oswalt, Regan Bernardoni
What we treat

Evidence-based care for what you're carrying.

Each area shows the clinicians who list it as a specialty. Select a photo to see their full profile.

Anxiety

Worry, panic and overthinking that get in the way of daily life.

Craig WatsonKim BrownRachel Clair FranklinAllyn WilliamsPresley Flowers+6
11 clinicians

Depression

Low mood, loss of interest, and depressive disorders, including suicidality.

Craig WatsonKim BrownRachel Clair FranklinTori PollardRosalie Casano+3
8 clinicians

ADHD

Evaluation, medication and skills for focus and attention in children and adults.

Kim BrownTori PollardRosalie CasanoGracie SmithRachael Stout+1
6 clinicians

Childhood behavioral issues

Tantrums, defiance, anger and acting out at home or school, with parents part of the plan.

Allyn WilliamsTori PollardSophia Oswalt
3 clinicians

Trauma & PTSD

Trauma-focused care, including TF-CBT and EMDR.

Presley FlowersTori PollardSophia OswaltRegan BernardoniGracie Smith+1
6 clinicians

Grief & loss

Support through bereavement and the changes that follow a loss.

Kim BrownRachel Clair FranklinPresley FlowersChris Austin
4 clinicians

Substance use & recovery

Treatment for substance use, dependence and recovery.

Craig WatsonChris AustinRegan Bernardoni
3 clinicians

Bipolar disorder

Diagnosis and medication management for mood stability.

Rosalie CasanoGracie SmithRachael Stout
3 clinicians

OCD

Care for obsessive thoughts and compulsive behaviors.

Danielle Pugh
1 clinician

Relationships & family

Parenting, family conflict, attachment and relationship concerns.

Kim BrownRachel Clair FranklinAllyn WilliamsSophia Oswalt
4 clinicians

LGBTQ+ concerns

Affirming care for LGBTQ+ clients.

Rachel Clair FranklinChris Austin
2 clinicians

Eating disorders

Support for eating disorders and disordered eating.

Regan Bernardoni
1 clinician

Life transitions

Adjusting to change, stress and new seasons of life.

Kim BrownAllyn WilliamsChris AustinRosalie Casano
4 clinicians
Getting started

Three steps to your first visit.

Schedule an appointment

Book online or call the Madison or Starkville office. Choose in-person or telehealth.

Complete your paperwork

We'll send your intake forms ahead of time so your first visit can focus on you.

Meet your clinician

Talk through what brought you in and build a plan together, at your pace.

Questions

About our services.

Still wondering about something? Call either office and we'll walk you through it.

Can I see a therapist and a medication provider in the same place?

Yes. Vitality Counseling is a full-service behavioral health clinic. Therapy and psychiatric medication management happen under one roof in both Madison and Starkville, so your therapist and your prescriber can coordinate your care.

What does medication management include?

An evaluation with a psychiatrist or a board-certified psychiatric nurse practitioner, a treatment plan, prescribing when it's appropriate, and regular follow-up visits to see how you're doing and adjust as needed.

Do you offer telehealth?

Yes. Nearly every clinician offers secure video visits for both therapy and medication management, so you can be seen from home. Telehealth is available only to Mississippi residents. If you are not a Mississippi resident, call our office to see if we have a therapist who is licensed in your state.

Do you see children and teenagers?

Yes. We care for adults, adolescents and children. Several clinicians specialize in play therapy, school-related challenges, ADHD and family support.

How soon can I be seen?

We keep wait times minimal. Book online or call the Madison or Starkville office and we'll find the first time that works for you.

How do I request a refill?

Refills need an active follow-up appointment, and medication changes are made during scheduled visits. Before you send a refill request, ask your pharmacy to check "prescriptions on file" and "future-dated prescriptions"; controlled medications don't show up under "refills," and this step prevents most delays. Then send routine requests to care@vitalitycounsel.com. We don't accept refill requests sent by pharmacies.

Ready when you are.

Book online in a few minutes, or call and we'll find a time that works, often within days.